AI Prompt Examples – A Guide for Agencies for Better Prompt Engineering

The impact of AI is astonishing. Ask anyone, “Can you live without AI these days?” The answer will be no. If you can, you’re probably not using the best possible prompts for your agency or business, so you’re not seeing success. However, you aren’t alone if you struggle to write the best AI prompts or come up with good AI prompt examples. ChatGPT and its successors came along at lightning speed. It left everyone struggling to write the best AI prompt. So how do you tackle writing good AI prompts when no one is an expert at it for now?

Here’s where CollabAI comes in. One of the key features of CollabAI is the ‘Task Command Creation’. It gives faster prompt responses so users can generate specific outputs. The platform also offers a set of ‘Conversation Starters’ to tackle prompt engineering easily. The result? Your agency feels empowered to achieve optimal results with AI. With CollabAI, optimal performance isn’t just a possibility—it’s a standard.

However, more on its features later. First, how do you enter the right prompt to get the best response that will lead you to client success? Here’s a look at prompt engineering and a prompt guide showing how sales, marketing, development, QA, and other departments use prompts to achieve optimal results.

Mastering Prompts in AI

Prompt engineering is designing and optimizing prompts to lead AI models (LLMs like ChatGPT and Gemini) to generate the best outcomes. It’s an art and a science.

Large language models (LLMs) make engaging in exciting human-computer interactions easy. But you’re not going to make the most of its capabilities if you suck at prompt engineering. When you craft the right prompt, you enable the LLM to: 

• Follow instructions 
• Understand intent 
• Generate preferred outputs

With AI, a prompt is the input you offer the model to generate a specific response. The response can be creative writing samples, code snippets, questions, keywords, and complex instructions. The quality of the AI output and how relevant it is depends on how good your prompt is. 

Writing a prompt isn’t enough. Writing a good prompt is key

Think of AI models as newcomers to a job. They’re eager to learn but lack experience. They need someone to guide them and offer clarifications and step-by-step instructions. Only then can they perform optimally. The same goes for AI models.

AI models need:

• Background information related to the topic
• Clarity on the action
• The style and tone of the output
• Mistakes to avoid
• Examples for better understanding.

A good prompt has all of these elements in place. Alternately, poorly constructed prompts will only lead to irrelevant, inaccurate, and nonsensical results.

For instance:

SCENARIO: An employee wants details on the company’s leave policies. 

Effective prompt: “Hey! I want to know how many sick leaves I am entitled to as per my company’s leave policy for the years 2024-2025.”

Ineffective Prompt: “Tell me about sick leaves.”

No doubt, AI will respond in both scenarios. But the difference? Output 1 will give you a response you prefer as the prompt is specific, clear, and action-oriented. Whereas the response from output 2 is generic and unclear. 

CollabAI: Empowering Agencies with AI Prompt Templates

CollabAI is an all-in-one AI agent platform. It provides a secure, powerful, customizable, and open-source solution for agencies. This platform makes interacting with AI easy by offering pre-built templates. These pre-built templates work as a starting point for generating documents, emails, or project work. CollabAI’s templates work well for content creation, customer service, project management tasks, and other areas of agency work.

There are many benefits to using CollabAI’s templates:

1. Reduced learning curve: Agencies do not need extensive training. The intuitive templates are straightforward, so your team can quickly adapt to AI technologies. Team members from all levels of AI expertise can use them.
2. Increased efficiency and productivity: Since you don’t have to waste time crafting prompts from scratch, CollabAI helps save your agency’s time and resources. Teams can focus on their goals and purpose while AI takes care of the rest.
3. Access to diverse prompts: CollabAI’s extensive template library offers access to various prompts. Whether you work in project management, sales, marketing, or even HR, every department has a list of prompts you can use. This versatility makes it easy to integrate AI across different departments and projects.
4. Improved output quality and consistency: The pre-built templates are tried and tested so that you know AI will only deliver high-quality responses. So you have accurate, relevant, and consistent outputs that improve the overall quality of your agency deliverables.

With these carefully curated prompt templates, CollabAI empowers agencies to use AI in a way that matters to them.

Department-Specific AI Prompt Templates for Agencies: A Practical Guide

Every department has different goals and objectives. Naturally, the prompt that works for marketing won’t be as effective for sales. Department-specific prompt templates align closely with each department’s function. These tailored prompts make it easier for teams to approach their tasks with clarity, no matter what department they belong to.

Key Considerations for Template Design

• Clarity and Conciseness: Clear instructions are key, and while you are at it be as elaborate as possible. Also, use concise language. A cluttered template with jargon and complicated words will only confuse users.
• Specificity: Targeted prompts lead to better-aligned results. With a specific prompt, you can expect an outcome more aligned with your agency’s objectives. For example, a marketing template that focuses on campaign analysis will generate insights relevant to that field rather than generic feedback that may not apply effectively.
• Customization Options: Department-specific prompt templates remain relevant and useful over time. They can also serve as a framework for any other department-related tasks.

Sample Templates for Agency Departments

Here are some sample agency templates from various departments you can take inspiration from:

1. Marketing Team

Now, here’s an example of an efficient AI prompt example for “Strategic Team Restructuring” –

I'm considering restructuring my team. Here's the current setup and my objectives [add the setup and latest business objectives]. Suggest roles and responsibilities for each team member to optimize productivity and align with business goals

You can simply copy and try this to either CollabAI or any of your preferred AI platforms. Now, similar to these, here are more AI prompt examples for marketing that you can copy and use –

For Marketing Campaigns: This is one of the most used prompts for any marketing team. Now here’s how you can craft an AI prompt for this objective for eCommerce –

I want to promote a [product/service] on LinkedIn and other social platforms. Craft a short, engaging post with a clear [value proposition] and a call to action. The tone should reflect authenticity and target professionals in the eCommerce industry

Now, AI will give you a response with its knowledge of the product or service. But we recommend you add the value propositions since every product or service is unique. Here’s how CollabAI responds with this prompt –

Creative Content Writing: In the world of content-marketing, writing creative content is one of the core duties of any marketing team. Here are some AI prompt examples that agencies should use –

Write a blog or social media post in a storytelling format, including these key points: [your key points]. The tone should be [include the tone you want], with short paragraphs and catchy opening lines

Write a blog post about [blog topic with details]. The tone should be motivational and easy to read.

How these prompts can be used? Just check how we did it CollabAI with one of the examples –

Event Management and Promotion: Of course, like every other company, the marketing department needs to manage many events and promote them both before and after the event. This can get very hectic, so this is where any team should take the help of AI. Check out these prompts for event management and promotions we use –

I'm hosting an event/webinar targeting [topic of the event]. Help me create a checklist for preparation and a promotional plan, including email templates, social media posts, and strategies to increase attendance. 

I'm hosting a webinar for [target audience] on [webinar topic in detail]. Create a checklist for the event, including promotion strategies like social media posts, email campaigns, and partnerships. Also, write a draft for an email invitation

You can fine-tune this prompt in any way you want for more optimal responses from AI!

For Problem-Solving and Accountability: This is where most marketing teams in agencies use very generic prompts to solve their issues. Here are some AI prompt examples that you can use to not only solve the issues but also keep the accountability in check –

My team is facing challenges with prioritizing urgent tasks. Suggest a step-by-step approach to address this problem, and ensure consistent progress toward goals

Or, you can make it a bit more specific like this –

My team is struggling to meet deadlines for [the problem]. Suggest a process to improve task management, enhance communication between [team names], and ensure accountability for deliverables.

Check how prompt helps to generate effective responses –

2. Sales Team

The sales team is the heart and soul of any company. They have the most pressure to meet quotas and we at CollabAI think they need to utilize AI the most. This way, they can save time on their work while increasing the efficiency of their work process.

Now, here are some AI prompt examples for the sales team. Some of these AI prompt examples were taken from CollabAI’s sales team!

Review and analyze the scope of work for a potential client thoroughly then complete the below templates which are the key opportunities for me to nurture the lead to close. Here's the [process that you want for sales to happen]

Write an email with the proposal showcasing the approach and necessary details to estimate and provide more accurate estimate links for reference

Of course, you can fine-tune these prompts so that they can be better suited for your agency’s specific needs!

3. Project Management

Like every agency, to manage multiple clients, project managers need to handle things that can be time-sensitive and sometimes very time-consuming as well. With the help of our certified Project Managers, here are some AI prompt examples we have put together with actual scenarios that any agency can use with fine-tuning –

I am a project manager developing a new eCommerce platform with an original scope of 5 product categories. However, the client keeps adding new requirements, including 3 additional product categories, a loyalty program, integration with 2 new payment gateways, and a personalized recommendation engine. The client insists the platform must include all these features. The team estimated the additions would extend the timeline by 2 months and cost $40K; the original budget was $75K. I need to manage the scope creep and communicate with the client about the impact on the project timeline and budget.

The client's design is not ready yet which is affecting our regular progress, please do the root cause analysis and share the mitigation plan.

Conducting a stakeholder analysis for our educational reform program revealed that both the Education Minister and school principal require close management due to their pivotal positions. A teaching assistant shows minimal influence but great enthusiasm about changes being implemented. Conversely; textbook publishers hold no sway over decisions while remaining deeply invested in outcomes achieved through reforms undertaken by us all together! Please do the stakeholder analysis following the Power-interest grid method.

A software development team is deciding between building a custom CRM system or purchasing an off-the-shelf solution. Building in-house would cost $150K in development time and $30K in annual maintenance. The off-the-shelf solution has a $50K license fee and a $15K annual subscription. Show the total cost for each using a detailed cost-benefit analysis in a table format. Explain your suggestion.

Sunset Gym plans to launch a new mobile app for members. The app development costs $30K but is expected to increase membership by 15% in the first year. This translates to an additional $75K in revenue, resulting in a net profit of $45K. The ROI for the mobile app investment is 150%. Please generate a persuasive case study.

Healthcare Management System for Hospitals - a hospital network requires a comprehensive healthcare management system to streamline operations and improve patient care. The project must comply with health regulations, integrate with existing medical devices, and stay within a $2M budget over 24 months. Plans include system architecture design, data migration strategies, user training programs, and compliance checks for HIPAA standards. A project manager leads a team of 30 developers and healthcare IT specialists. Key stakeholders include hospital administrators, medical staff who will use the system daily; and regulatory bodies ensuring adherence to relevant guidelines. Create a project charter for the Healthcare Management System for Hospitals.

An IT infrastructure upgrade has a $150K budget and a timeline of 4 months. After 2 months, the actual cost (AC) is $90K and the project is 55% complete. Am I over or under budget? Behind or ahead of schedule? And what is the earned value (EV), Estimate to complete (ETC), and value-added control (VAC)? Calculate Earned Value Management.

A Gantt chart visually represents the timeline and dependencies of each activity. Identify the Critical Path.
Day 1-3: UI Design (Activity 1)
Day 4-6: API Development (Activity 2) starts after UI Design
Day 4-7: Database Setup & Configuration (Activity 3) runs parallel with API Development
Day 7-14: Backend Integration & Testing (Activity 4) follows API Development
Day 15-18: End-to-end testing & Bug Fixing (Activity 5) begins after both Database Setup and Backend Integration

Write a user story along with the use cases and DOD for the Role Management feature/functionality.

How these prompts can be utilized? Here’s one example of a prompt response by CollabAI –

4. Quality Assurance

QA team has some of the most fun but time-consuming works to do in an agency. Especially if it’s more focused on QA-related services. Here are some prompts for QA that are useful for any scenario –

I want you to create a bug report for website [name], the pages have a homepage, navigation bar, footer, and contact us.

Create scenarios for a QA to evaluate the conditions of a Payment feature, considering both pass and fail outcomes. This will help determine when a patient is permitted to make a payment and when they are not. Include dummy data such as Card Number, CVV, and expiration date to verify the validation. Also, consider different payment types like PayPal, AMEX, Care Credit, Visa, and MasterCard.

Enhance the following bug report with a concise description, clear reproduction steps, and expected vs. actual results.
Bug: The page is not loading and it gives a 404 error

Create actual results based on the expected results I provide. Ensure you refer to the "Regression Doc" file to understand the app flow. Note that this test is being conducted in the UAT environment on the IOS platform to check the brightness of the screen on different pages.

URL conversion: Convert all the URLs from the dev environment to the stage environment, maintaining the original slugs.

Of course, there are more and more prompts to explore. Perhaps you can try some of the prompts directly from CollabAI!

5. HR and Admin

Like every other agency, the HR and Admin team has to constantly work on different aspects. From managing teams to business finances, they need the help of AI like every other department. Here are some AI prompt examples for HR and Admins –

Design a comprehensive employee engagement survey that includes questions about job satisfaction, workplace culture, and opportunities for professional growth

Outline an innovative onboarding process for a new hire in a tech company, focusing on remote integration and cultural assimilation

Create a code of conduct policy that defines acceptable workplace behavior, including guidelines on professional attire, communication etiquette, and conflict procedures

Draft a remote work policy that aligns with current labor laws and promotes productivity while ensuring data security

Draft a comprehensive Data Protection and Privacy Policy for our organization that ensures full legal compliance and incorporates all necessary details to protect the company's interests. The policy should outline specific rules or guidelines. Including detailed procedures for implementation. Address potential scenarios or exceptions as well

These templates can be even used by CEOs as well if the agency is using any third-party HR services.

6. For Developers & Software Engineers

Finally, the developers – the greatest users of AI. If you are a developer, we understand that you want things to do in a short and fast way. But sometimes, using good AI prompts can help you with your coding work. Here are some prompts any devs can explore –

What's the best way to extend the functionality of an existing contributed module?

Act as a CSS expert. Analyze the following Flexbox code and explain why the items are not aligning as expected. Provide step-by-step debugging guidance and suggest corrections. Here's the [code]

You are a security consultant for front-end developers. Provide a detailed checklist of practices to secure a front-end application against XSS and CSRF attacks. Include code examples for sanitization and token-based authentication where applicable.

I need guidance on integrating AWS Lambda with API Gateway for a serverless application. Could you provide a step-by-step process or any best practices?

Can you assist me in writing an efficient SQL query to fetch data from multiple tables? The schema is as follows: [My database schema].

What are the best practices for ensuring scalability in an AWS-based serverless architecture? I'm particularly interested in handling high-traffic loads efficiently.

Can you provide security guidelines for deploying applications on AWS that involve sensitive data processing? What measures should be taken to ensure compliance with industry standards?

Here are two examples of how CollabAI helps developers with these AI prompt examples –

Best Practices for Prompt Engineering

It’s important to never accept the results from your generative AI tools without scrutiny. Always take the time to review and edit the responses you receive, no matter how well-crafted your prompt may be. This careful approach ensures that your final output carries that essential “human” touch—since AI cannot think through concepts as well as a person can. A good prompt engineering can really improve your responses that help you with businesses. Here’s a small infographic to show how –

Here are key elements to include in your AI prompts:

1. Desired Response Length: Specify how long you want the response to be, whether it’s one sentence or one paragraph. This helps the response generated to stay on point.
2. Your Business’s Industry: Provide clarity on what your business does to give relevant context to the CollabAI AI agent.
3. Your Target Audience: Inform the AI agent about your target market so it can adjust its tone and style accordingly.
4. Goal or Purpose of Your Prompt: Clearly state what you want to achieve, such as a specific call to action, to guide the AI agent’s response.
5. Brand Style Guide: Include your brand’s voice and style guidelines, whether through a link to your brand kit or by summarizing key points in your prompt.

Additionally, if you have links or files from competitors or sources of inspiration that show you what you want, be sure to share those with the template for better guidance in generating content.

Final Thoughts on AI Prompts:

AI can be hugely helpful when you’re in a pinch and need a hand brainstorming ideas–but it’s only as helpful as the AI prompt that you use. It involves a lot of experimentation to figure out what works and what doesn’t—and you’ll likely have to try your prompts a few times before they get you the output you want. While no AI result will be perfect, you can maximize your success by choosing the right AI prompt.

It’s clear! If you want your agency to touch all new heights, the path goes through prompt engineering with CollabAI’s tailored templates. Start transforming your results today—don’t let ineffective prompts hold you back!